content-ideas

10 Content Ideas for Your Small Business

Do you own a small business? If so, you know that it can be tough to develop new content ideas. You want to blog and create videos, but sometimes it’s hard to know what to write or discuss. We will share ten content ideas for your small business website in this post and provide links to some helpful articles that will give you even more ideas! So read on and get started creating great content for your customers!

 1. Write About Your Company History

 Your customers are likely interested in how your company started and what it’s been through over the years. Write a blog post that tells the story of your business. You can include photos, videos, or anything else that will help bring the story to life.

Once you’ve written your blog post, share it on social media and email it to your list of subscribers.

content ideas

 2. Create a “How-To” Post

Your customers are always looking for helpful information. Why not create a video or blog post that shows them how to do something related to your business? For example, if you sell cosmetics, you could create a tutorial on how to apply makeup. Or, if you sell car parts, you could show your customers how to change a tire.

This type of content is prevalent on YouTube, create a channel and post your videos there. You can also embed them on your website or share them on social media.

Once you’ve created your video or blog post, promote it on social media and email it to your list of subscribers.

 3. Share Customer Testimonials

 Your customers are your best advocates. They can speak to the quality of your products or services better than anyone else. So why not let them do the talking? Share customer testimonials on your website and social media pages. You can also create a video testimonial or write a blog post featuring quotes from satisfied customers. 

Once you’ve shared your customer testimonials, promote them on social media and email them to your list of subscribers.

 4. Introduce Your Employees

 Your customers are interested in the people who work at your company. Write a blog post that introduces them to your employees. You can include photos, videos, or anything else that will help bring the story to life.

Once you’ve written your blog post, share it on social media and email it to your list of subscribers.

 5. Create a Video Tour of Your Premises

 Customers are always interested in getting a behind-the-scenes look at businesses, so why not give them a tour of your workplace? It’s a great way to show them how your products or services are made and how much work goes into running your business. Plus, it can help build rapport with your customers and make them feel more connected to your brand—however, you should keep a few things in mind when giving tours.

 First, make sure you have a clear and concise itinerary planned out. You don’t want to keep your customers waiting around or try to cram too much information into the tour. Second, be prepared to answer any questions that come up. And finally, don’t forget to have some fun! A tour should be enjoyable for both you and your customers.

 Create a video that shows off your office or store. You can give viewers a behind-the-scenes look at what goes on there or simply show them around the space.

content ideas

 6. Offer Discounts or Coupons

 Customers love getting discounts, so why not offer them one? You can share a discount or coupon on your website, social media pages, or email list. Just include the expiration date and any restrictions that may apply. 

 Once you’ve created your discount or coupon, promote it on social media and email it to your list of subscribers.

 7. Show Off Your Offerings!

 If you want to showcase what your small business can do, you need to create content that shows your products and services. You can write blog posts, create videos, or even share photos. Whatever you do, make sure it’s high quality and informative.

Once you’ve created your content, promote it on social media and email it to your list of subscribers.

 8. Host a Contest or Giveaway

 Another great way to engage your customers is to host a contest or giveaway. You can give away products and services. Whatever you do, make sure the prize is something your customers want.

 9. Collaborate with Other Businesses

 One great way to get more exposure for your small business is to collaborate with other companies. You can team up for joint promotion, guest blog on each others’ websites, or even share each others’ content. Whatever you do, make sure it’s something that will benefit you both.

 10. Give Back to Your Community

 One of the best ways to show your customers that you care about more than just making a profit is to give back to your community. You can volunteer your time, donate products or services, or even host a fundraiser. Whatever you do, make sure it’s something that aligns with your values as a business.

Once you’ve decided how you’re going to give back, promote it on social media and email it to your list of subscribers. Doing good deeds is a great way to give back, and it’s also a great way to get more exposure for your small business.

Conclusion

There you have it – ten content marketing ideas for small businesses! As you can see, there are various options available, so it’s crucial to find the right one for your business. It can be difficult to navigate content creation – but Bright Hosting can guide you through creating the best strategy for your site. If you need help getting started, feel free to contact us, and we’ll be happy to assist you.