The world of eCommerce has changed drastically in the last few years, including some pretty dramatic changes across all other industries. One example is how online shoppers have been making buying decisions: it’s no longer enough to display your products and wait for buyers to come. You need to be proactive on social media and other niche platforms, make sure your customers know about you through content marketing, and build relationships with influencers who can promote your site on their channels. And we have a few eCommerce tips that might help.
All these issues mean that you have to change your approach to marketing completely. If you haven’t already, you have to start planning. This article will walk through some of the most critical aspects of how eCommerce stores will be in the next three years. We’ll cover how to use local search and social media tools and some essential points of tipping for 2022 and beyond so that you don’t miss out on growth opportunities.
We will look at eCommerce tips in this article, but don’t get too stuck on this one. Modern eCommerce is not just about the online store; it is also an integral part of a buyer’s overall experience. If you want to boost sales, improve your brand image, retain customers, and ultimately reach your company’s next level, you need to look at expansion. You need to reach customers where they are! Create an email marketing campaign that sends valuable information directly to your buyer’s inbox and schedule it for weekly emails.
1. Increase Your Site’s Speed
The majority of online shoppers will leave a slow-to-load site. Luckily, many tools can help you boost your website’s speed. Take advantage of them!
Cloudflare recently released a research report stating that the average website load time has increased by more than 50% since 2014. When the study was conducted on the top 10,000 websites globally, it still shows how important speed is. To keep your buyer’s attention, you will need to ensure that your site is loading in less than two seconds, or they will leave your site. The leading solution to this issue is to install caching plugins and services, such as CDN, which can help speed up all of the content on your site.
2. Include AI Capabilities on Your Platform
Many people think that we are very far from being able to create artificial intelligence (AI) within our smartphones or websites. However, there are many areas of your eCommerce that can currently include AI technologies. Voice search is becoming increasingly popular, meaning that you will need to create an app or website that works smoothly with voice commands and allows users to find the information they want quickly. It is a good idea to include voice-activated components on your site so that your users can easily search for products and services they might wish to without having to click through product descriptions.
3. Be Mobile-Friendly
When you think about it, smartphones have become the leading online shopping tools for most people. Many shoppers use their phones to do everything from browsing products and reading reviews to buying them on their site directly from the app itself. It is more important than ever that your website is mobile-friendly, and Google itself has made clear that mobile-friendly websites are more likely to appear higher in search results. This might be the most essential of all eCommerce tips.
With competition rising all the time, you must take the time to make sure that your site is mobile-friendly. One way of doing this is by getting a reliable WordPress plugin specialist to help you make sure it looks presentable and works with each platform using different browsers and operating systems. It means that you need to make sure that your site is mobile-friendly, or you will lose a lot of customers. Luckily, so many tools allow you to design responsive sites! You can utilize these or even purchase a pre-made template if you prefer.
It is also worth remembering that short videos are often in high demand. Many people like watching videos and tutorials before making an actual purchase, so engaging in YouTube or TikTok may become your best advertising tool!
4. Use Chatbots and Voice Search Functions
Chatbots will be a big part of your eCommerce store in 2022. Many people aren’t comfortable making purchases through an app, but they are willing to use voice search and chat with an AI. It’s interesting to note that almost half of the shoppers want to buy things through a program on their phone, but only three percent do so. Around 75% of consumers use voice search to find information about products and companies. People love the convenience of being able to order products by voice, and if you provide this service, you will have a massive advantage over your competitors.
Instead of making users install an app to contact your customer service team, you should create a chatbot that already knows their questions before asking them. You can provide them with all the information they need before asking for it.
Even if you don’t want to create a chatbot or voice search software, you can hire someone to do it for you. Unfortunately, this isn’t as simple as hiring an SEO expert for your site to increase your rankings. Instead, you will need to hire someone who has experience in the AI field.
5. Use Physical Stores
You might be wondering why we have added this to our list of eCommerce tips because it seems like a complete contradiction. Why would you want to do online and offline shopping in just one place? The reason is simple: many people will want to see your products before they purchase them.
When they come into your store, they want an entirely different experience than what they get online. They want to see your products in real life, touch them before buying them, and talk to the person behind the counter. Online stores will have much more competition with offline shops in 2022. It would help if you looked at innovative ways of combining the two to attract the more tech-savvy buyer, who may not want to leave the house, but still wants a tangible experience.
Now that you know what changes are coming in eCommerce next five years and how you can prepare for them, there are no longer any excuses for failing to meet your business goals. After all, you have the power to shape your company’s future simply by learning these insights in advance. You don’t have to wait to see how eCommerce will change. You can start implementing these new changes and be prepared for what comes next!
We do not know what eCommerce will look like in the future. However, there is an excellent chance that we will see more significant changes than ever before, and it will be a perfect time to prepare. The market will continue to grow in 2022, and it’s important to keep some eCommerce tips in mind. More people will be buying from online stores than those who go to physical shops or those who shop on their phones.
You need to ensure that you are doing the right thing for your business and your buyers. You need to be prepared for these changes and the future of eCommerce by doing your reading and making sure that you have all of the insights that you need. Bright Hosting specializes in providing secure web hosting with the best tools available. Book a call with us to discuss your options to build a great WooCommerce store!